How Michael Jordan became a brand - Los Angeles Times

How Michael Jordan became a brand - Los Angeles Times

LeBron James - Wikipedia

Michael Jordan: N.B.A. Champ, Marketing Legend and … Toxic Worker? - The New York Times

How does Michael Jordan spend his US$1.7 billion net worth? The former NBA legend's Nike deal and savvy investments in Cincoro Tequila and the Charlotte Hornets continue to pay off

Michael B. Jordan honored by Majors, Coogler at Walk of Fame - Los Angeles Times

Michael Jordan - Wikipedia

How LeBron James claimed the NBA's scoring title - Los Angeles Times

Air Jordan' wasn't the first name picked for Michael Jordan's iconic line with Nike. Here's how the celebrated brand got its name

Capturing Michael Jordan unfiltered is best part of 'The Last Dance' - Los Angeles Times

How Michael Jordan's original starting five — from Ray Allen to Michael Finley — became Team Jordan's first stars

Lakers' Austin Reaves on fame, Team USA bonding, Steph Curry - Los Angeles Times

The Inside Story Of How Michael Jordan Became The World's Richest Athlete

The Godfather of the Jordan Brand': How Howard White found his calling as Michael Jordan's closest confidant

Michael Jordan, Biography, Stats, & Facts

Michael Jordan says he could've beaten any player but Kobe Bryant - Los Angeles Times