NBA's Jersey Sponsorship Program: An Insight from Research

Sports Sponsorship Insights

Fans' responses to the National Basketball Association's (NBA) pilot jersey sponsorship program: An experimental approach - IOS Press

How the NBA jersey patch became a billboard for advertisers - Marketplace

Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign 02/18/2022

Miami Heat seek arena naming rights sponsor to replace FTX, Furia terminates deal - Sportcal

Study shows strong recognition rates for NBA jersey patch sponsors as new deals near

Table 1 from Fans' responses to the National Basketball Association's (NBA) pilot jersey sponsorship program: An experimental approach

Despite ratings decline, NBA still sees bright future patch sponsorship program

Put your brand on a Blazer: NBA approves ads on Nike-designed jerseys - Portland Business Journal

Integrating Sports Marketing Campaign Nba Marketing Strategies For Products And Brands Guidelines PDF - PowerPoint Templates