In age of racial reckoning, Ralph Lauren partners with Morehouse and Spelman grads on vintage Black fashion styles
Nike positions itself as a 'woke' apparel maker that champions progressive values. But the company's history exposes a darker reality.
PDF) Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
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Brands struggling to get a handle on woke capitalism
Disney's Florida Fiasco: The Pitfalls of 'Woke Capitalism
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Woke Brands
6 ways brands can affect real social change
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Nike, Dick's Sporting Goods, and other brands got political in 2018 - Vox
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Nike - The Strengths, Pitfalls and Moral Dimension of Consumer Branding
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PDF) Wokebranding: Social causes as branding strategies. State of the art in Chile