Joe Lycett changed his name to 'Hugo Boss' to protest against the company

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Joe Lycett changes name to Hugo Boss - and admits it's a bit of a 'headache' - Daily Record

In light of (the comedian FKA) Joe Lycett changing his name to Hugo Boss, in protest

Joe Lycett - IMDb

Why Did Joe Lycett Just Change His Name To Hugo Boss?

Comedian formerly known as Hugo Boss changes name back to Joe Lycett, Stage

Comedian Joe Lycett legally changes name to Hugo Boss to protest fashion house, London Evening Standard

Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house, Comedy

Joe Lycett officially changes his name to Hugo Boss in protest against brand - Mirror Online

Joe Lycett changes name to Hugo Boss in protest against fashion house, The Independent

Hugo Boss - Wikipedia